Whether you are starting your own
business career, at the end or somewhere along the route
you will always be looking for answers to questions.
This has been the case for thousands of years from the
earliest of traders in Mesopotamia some 3,000-4,000
years BC through to today’s business owners and is
unlikely to cease in your lifetime. Some questions
for a start-up business will have remained unchanged in
the 5,000+ years.
• Should I start my own
• Should l trade under my own name?
• How much should I charge for my
• How much should I pay my workers?
There are no right, wrong or silly
questions – all questions are good questions when you
are starting your first business. However, the
same cannot be said for answers – depending on who’s
asking and why, the same question often commands
Of the 32 businesses owners that Neil mentored for
Business Mentors New Zealand, 12 were start up
businesses or the owners had less than 3 years
experience and 6 had been in business for 10-20 years.
Interestingly, with a couple of exceptions, they all had
pretty much the same questions and issues to resolve.
However the right answers varied significantly – see the
Whatever question you
have, you are almost undoubtedly not the first to ask it
and probably will not be the last.
It is probably a good idea for you to read our article
Questions & Answers prior to reading on because it will
help you understand why the following answers do not
directly answer the question and also explain the
“jargon” e.g. project, process and pointed questions.
Here are just some of the questions that many feel
fundamental when starting out or thinking of having a
go. Most people that ask these and similar
questions are looking for a quick, simple but
How do I
start a business?
Another great question – “How do I start a business?”
the “pointed” answer to that (which is realistically a
“project” question) is “Make a sale and collect the
cash – repeat.” Job done. Perhaps your question
should have been ……….
What do I
need to do to start a profitable and sustainable
Now the answer to this “project” question is not so
brief. It is simple – it just depends on a whole host of
other “pointed” questions e.g.
• Why business do you
wish to start and why
• What funds do you have available
• What other funds do you have access to
• What are your personal expenses per
month (rent, food, utilities etc)
• Why will people buy your product/service
• Who will buy your product/service
• What evidence do you have to support
• What are the consequences if not enough
Plus a host of other questions
How can you help me start my business?
The best way forward would be to purchase our start up
guide or contact us to book a Start Up Assessment
(£120.00 inc VAT) where we can help you by assessing the
plans you have and what you need to consider to take
your ambitions forward with the minimum risk.
Better still CALL NOW 020 8901 6530 and book your
Start Up Assessment
£120??!!! Surely I can get good advice for free.
Yes, you can get good advice for free – however,
if you have the skill set and experience to know good
advice from indifferent, let alone bad the chances are
you won’t be looking for it here in the first place –
unless you are a “competitor” in which case you should
call us on 020 8901 6530 to discuss a strategic alliance
Paid for advice
As the saying goes “You get what you pay for”.
Though in this case you get a whole lot more.
£120? It’s a gift – really, it really
is a gift. The average session is 1.5 to 2hrs and
for that you get the decades of experience at your
disposal. This is a very, very special offer for
start ups (been in business for less than12 months – or
not started at all). We “gift” at this rate
because unless YOU are prepared to pay something
for the knowledge and experience we have to offer then
you are not serious about investing in your business.
And if YOU are not serious about investing in
your business we are certainly not going to be investing
our time in your business.
If at the end of a Start Up Assessment, we have not been
able to demonstrate specifically how YOU can
profit from the £120 fee we will refund it in cash
before you leave.
Where can I get free advice? – keep trawling the
internet, there’s tons of advice out there.