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What’s in it for me?
 What’s in it for you is a shortcut to
understanding BOB and the revenue streams that flow from this
understanding. Working with the Seriously Sorted team will remove
any uncertainty you may have as to exactly how to achieve your business
goals. It is also likely to transform your understanding of exactly
what a business is and how it works. Many try to make the world of business complicated, difficult and mysterious.
Well it isn’t.
Let’s face it, business has been conducted for thousands of years,
tens of thousands of years and, arguably over 2 million
years when stone age tools were first manufactured. The principles
of business have never changed in that period – to take labour and/or materials, add value and sell. In all this time people have
had to find ways of marketing their products and services; setting
prices; finding, training and employing staff; enforcing contracts;
collecting debts; dealing with complaints, sickness and emerging new
technologies – think stone age to bronze age to iron age, man power
to horsepower to water power, from oral communication to pictograms
to writing.
There is nothing new in the world of business – well not for
hundreds of years at least. The internet? e-mail? social media?
Nothing really new there - just a collection of images and writings
delivering PR, marketing and sales materials. The online shopping
cart works in the same way as a market stall in
Roman times.
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