Neilís passion for the survival,
growth and particularly the successful exit by the owner(s) of small
and micro businesses is a major driving force in his life. He
knows that without the help and assistance he received early on in
his career that his business would not have survived. It is
this passion that has driven his preoccupation with what he calls
ďthe business of businessĒ or BOB.
The principles he holds are very much
shared by the other team members who he has recruited specifically
to ensure that you the business owner gain the maximum benefit from
the diversity of experience each brings to the team.
It is rare for a business to struggle delivering its core product or
service. To coin a phrase, butchers, bakers and candlestick makers
tend to start operations manufacturing or supplying meat, bread or
candlesticks. This they are supremely good at, it is their
passion and it was to pursue that passion on their terms they walked
away from their day job and set up their own operation.
However, a business involves a lot more than just product or service
delivery, there is the marketing, sales, contracts, administration,
HR, finance, legal, etc. It is often in these areas that
business owners are not so versed or experienced Ö. and letís be
clear, these are not the things that light the fire of most
entrepreneurial business owners.
Unfortunately there are times when any one of these areas becomes
fundamentally critical to the survival of a business. If the
owner(s) donít have the knowledge or experience to deal with the
issue, the outcome can be anything from time wasted to game over.